Last updated: 02-03-2026
Kiesproduct B.V. ("Shoparize") is a Premium Google CSS (Comparison Shopping Service). We represent web shops by managing product listings and advertising campaigns. This privacy policy explains how we handle personal data when you interact with us as a website visitor, client, platform user, or business prospect.
This privacy policy applies to the following categories of individuals:
This privacy policy does not apply to applicants, employees and temporary workers.
When Shoparize processes data on behalf of its clients (e.g. as a CSS partner managing campaigns for web shops), we act as a Processor and the client's privacy policy applies.
Shoparize
Amstel 62, 1017 AC Amsterdam
E-mail: info@shoparize.com |
+31 (0) 85 060 5674
To deliver our services (legal basis: performance of contract)
When you become a client, we process your contact details, company information, payment details, and account data. For logged-in platform users, we collect product usage data (feature interactions, sessions, conversions) to improve the platform experience. We also request read-only Google Analytics access to collect conversions generated exclusively by Shoparize. We do not store or share your Google Analytics data.
To analyse and improve our website and platform (legal basis: consent)
With your consent, we use analytical cookies to understand how our website is used, including page visits, session duration, and traffic sources. See the Cookies section below for details.
To measure and optimise advertising campaigns (legal basis: consent)
With your consent, we use marketing cookies for conversion measurement, remarketing, and campaign optimisation. See the Cookies section below for details.
To find and contact potential clients (legal basis: legitimate interest)
We collect publicly available business information from sources such as LinkedIn, company websites, and the Chamber of Commerce to identify and contact potential clients. This is limited to professional contact data. You can object to this at any time.
To manage payments and collections (legal basis: performance of contract / legitimate interest)
We process data for invoicing, reminders, and where necessary, creditworthiness assessments and collection procedures.
To send marketing communications (legal basis: consent)
With your consent, we send newsletters, market offers, and invitations. You can unsubscribe at any time.
To comply with legal obligations (legal basis: legal obligation)
We process data to meet fiscal, regulatory, and other legal requirements.
To defend against legal claims (legal basis: legitimate interest)
We may process data to defend against legal claims where necessary.
We share personal data with service providers who support our operations, including IT providers, cloud hosting, payment processors, advisers, and the marketing and analytics tools listed below. We enter into data processing agreements with all processors. We do not sell personal data.
| Processor | Country | Data location | Service | Transfer safeguards |
|---|---|---|---|---|
| Google LLC | US | EU/US | Analytics, Ads | SCCs |
| LinkedIn Corporation | US | EU/US | Ads, Insight Tag | SCCs |
| HubSpot Inc | US | EU/US | CRM, Marketing | SCCs |
| Spectacle B.V. | Netherlands | EU (Ireland) | Product analytics | N/A (within EEA) |
Transfers to the United States are safeguarded through Standard Contractual Clauses (Art. 46(2)(c) GDPR).
On your first visit, our cookie banner lets you accept or reject cookies per category. You can change your preferences at any time via the cookie settings in the website footer.
| Cookie | Provider | Duration | Purpose |
|---|---|---|---|
| Session cookies | Shoparize | Session | Session and authentication management |
| CSRF token | Shoparize | Session | Protection against cross-site request forgery |
| Cookie | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
_ga, _ga_* |
Google LLC | First-party | 2 years | Page visits, session duration, traffic sources |
_spectacle_id |
Spectacle B.V. | First-party | 1 year | Product analytics on logged-in users: usage patterns, feature adoption, conversion attribution |
Google Analytics (Google LLC). We use Google Analytics 4 to analyse website usage. IP addresses are anonymised. Data is processed in the EU and the US (covered by SCCs). Data processed: anonymised IP addresses, page views, session data, traffic sources, device information. More information: https://policies.google.com/privacy
Spectacle (Spectacle B.V.). We use Spectacle for product analytics within the logged-in environment. Only registered users are tracked. No unknown website visitors are identified. Personal data is stored in hashed form. Data is processed in the EU (Ireland). Data processed: hashed user identifiers, product usage events, session data, conversion events. More information: https://www.spectaclehq.com/privacy-policy
| Cookie | Provider | Type | Duration | Purpose |
|---|---|---|---|---|
_gcl_au, _gcl_aw |
Google LLC | First-party | 90 days | Google Ads conversion measurement and remarketing |
li_fat_id, _li_ss |
LinkedIn Corporation | First-party | 30 days | LinkedIn Ads conversion measurement and remarketing |
| LinkedIn Insight Tag | LinkedIn Corporation | Third-party | 90 days | Audience building and campaign reporting |
__hs*, hubspotutk |
HubSpot Inc | First-party | 13 months | Website tracking, forms, CRM integration |
Google Ads (Google LLC). Conversion measurement for advertising campaigns. Google processes click data and conversion events. Transfers to the US covered by SCCs. More information: https://policies.google.com/privacy
LinkedIn Ads (LinkedIn Corporation). Conversion measurement and audience building. LinkedIn processes click and interaction data. Transfers to the US covered by SCCs. More information: https://www.linkedin.com/legal/privacy-policy
HubSpot (HubSpot Inc). CRM, form management, and marketing automation. Only activated after consent. Transfers to the US covered by SCCs. More information: https://legal.hubspot.com/privacy-policy
| Category | Retention period | Basis |
|---|---|---|
| Client and invoice data | Duration of agreement + 7 years | Fiscal retention obligation |
| Analytical data (GA4) | Maximum 14 months | Configurable in GA4 |
| Product analytics (Spectacle) | Duration of agreement | Deleted upon termination of DPA |
| Marketing cookies | See cookie tables above | Varies per cookie |
| B2B prospect data | 2 years after last contact | Unless legitimate interest persists |
| Direct marketing data | Until withdrawal of consent | Or until objection |
| Correspondence | 5 years after last contact | Unless otherwise legally required |
Under the GDPR you have the right to access, rectification, erasure, restriction, data portability, and objection. You can also withdraw consent at any time without affecting prior processing.
Contact info@shoparize.com and we will respond within one month. To verify your identity, we may ask for a copy of a valid ID document (use the KopieID app to redact BSN, passport photo, and MRZ).
If we cannot resolve your concern, you can file a complaint with the Dutch Data Protection Authority at autoriteitpersoonsgegevens.nl.
We may update this policy. Material changes will be announced on our website.